Athlean-X
2017—2022Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
- Laravel
- WordPress
- JavaScript
- PHP
Florida · Remote-friendly
A page that takes six seconds on a phone has already lost most of the people who tapped it, and Google knows it. Speed work is not a plugin — it is finding which of your images, scripts, fonts and database queries is actually costing the time, and fixing those. For a Miami business that usually means more calls from the same traffic, without spending anything more on ads.
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Worked for
- Nielsen
- Athlean-X
- Samtek
- Antamba
- Bikerevier
- Island Painting
- 100k+
- daily visitors kept online
- Athlean-X
- +40
- Lighthouse points on client redesigns
- Client sites
- On schedule
- government content migration, in progress
- Samtek, 2026
01 — What’s included
The audit comes first and it is specific: what the site scores on real hardware, which resource is responsible for each slow second, and what each fix is worth against what it costs to do. You see that list before any work starts, ranked, so you can take the top three and stop there if that is the right call. Nothing gets claimed as fixed without a before-and-after measurement you can read.
- 01Core Web Vitals audit on real mobile hardware, not a desktop score
- 02A ranked list of causes with the time each one costs and the effort to fix it
- 03Image, font and script delivery rebuilt: formats, sizing, loading order
- 04Render-blocking CSS and JavaScript cleared from the critical path
- 05Caching, compression and database query fixes at the server level
- 06Before-and-after numbers in writing, plus field data once it catches up
Local context — Miami
Miami runs on international trade, hospitality, real estate and healthcare, and a large share of customers here search and buy in Spanish. A site that treats Spanish as an afterthought loses those people at the first click. It is also the most competitive market in the state, so speed, clarity and a genuine local structure matter more here than anywhere else in Florida.
Websites rarely need only one thing done to them. For Miami businesses I also take on website migration in Miami and website redesign in Miami, and just up the road I cover website speed in Fort Lauderdale and website speed in West Palm Beach.
Website speed in Miami
In Miami you are competing against businesses doing the same thing within a few blocks, most of your traffic is on a phone, and a large share of it is searching in Spanish. Speed is one of the few advantages in that market that is purely technical and cannot be outspent. The audit measures Spanish and English pages separately, because translated pages often carry extra font and script weight that nobody notices until it is measured.
Who I build for in Miami
- International trade and logisticsFreight forwarders, importers and customs brokers are vetted by partners abroad, so capability pages have to be clear, credible and readable in more than one language.
- Restaurants, hotels and nightlifeGuests decide on a phone, often minutes before booking, so menus, reservations and event inquiries have to be a few taps rather than a PDF.
- Condo and investment real estateOut-of-country buyers judge a listing by its photography, which means large images that still load fast, and neighborhood pages that answer questions before a call.
- Medical practices and med spasBooking, intake and pricing questions need clear answers in both languages, with contact paths that respect patient privacy.
02 — Proof
A few of the sites behind this service. Live links where the client allows it.
Learn Athlean-X
2017—2022Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.
- WordPress
- JavaScript
- PHP
- HTML
Bikerevier
2024Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
- WordPress
- WooCommerce
- JavaScript
- PHP
Result
100k+
Daily visitors
A custom Laravel cart and checkout that stayed fast for more than 100,000 visitors a day, promotions included.
03 — Process
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
01
Discovery
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
02
Proposal
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
03
Development
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
04
Delivery
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
04 — Questions
01Can you build the site in both English and Spanish?
Yes, and it is the normal choice for Miami. Each language gets its own URLs and hreflang so both can rank, and the Spanish is written rather than run through a translator. This site is built the same way, so you can see the result before you commit.
02Can we meet in person in Miami?
Sometimes, and I will be straight about it: I am based on the other coast, so Miami projects run remotely by video call and email. I can travel over for a kickoff or a launch review when it genuinely helps, but the work itself does not depend on it.
03Can a plugin not do this?
A caching plugin helps and is usually part of the fix, but it cannot undo a 4 MB hero image, a page builder loading forty stylesheets, or a query that scans your whole product table. Those are the ones costing you seconds, and they have to be found individually.
04Will this actually help my Google rankings?
Core Web Vitals are a ranking signal, so it helps, but honestly the bigger win is usually conversion. The same number of Miami visitors arrive and more of them stay long enough to call.
05Do I need a redesign instead?
Often not, and the audit will say so. If the site looks right and simply performs badly, speed work is a fraction of the cost of a rebuild. If the structure itself is the problem, I will tell you that rather than sell you the cheaper job twice.
05 — Service areas
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Nearby areas
- Website speed · Fort LauderdaleBroward County
- Website speed · West Palm BeachPalm Beach County
Other services in Miami
- Website migrationMove from Contentful, Squarespace, Wix, Drupal, or old WordPress with every page inventoried and every URL redirected.
- Website redesignModernize an existing site: faster, mobile-first, accessible, and ready for local search.
- Business websitesA new site for your business that loads fast, ranks locally, and is easy to update.
- E-commerce websitesWooCommerce stores that stay fast as the catalogue grows, with a checkout that does not lose the sale.
- Website maintenanceUpdates, backups, security and uptime monitoring, handled by the developer who knows how the site is built.
Related guide
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
- 01Free first conversation
- 02No commitment
- 03Fixed quote, no hourly surprises
- 04Replies within one business day
06 — Contact
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.
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