
Athlean-X
2017—2022Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.
- Laravel
- WordPress
- JavaScript
- PHP
A page that takes six seconds on a phone has already lost most of the people who tapped it, and Google knows it. Speed work is not a plugin — it is finding which of your images, scripts, fonts and database queries is actually costing the time, and fixing those. For a Fort Lauderdale business that usually means more calls from the same traffic, without spending anything more on ads.
The audit comes first and it is specific: what the site scores on real hardware, which resource is responsible for each slow second, and what each fix is worth against what it costs to do. You see that list before any work starts, ranked, so you can take the top three and stop there if that is the right call. Nothing gets claimed as fixed without a before-and-after measurement you can read.
Fort Lauderdale is the center of the marine industry, and that shapes the web work here: yards, brokers and refit specialists all have large photo libraries and clients who may be on another continent. Around it sit hospitality, construction and professional services, most of them serving a mix of residents, seasonal owners and visitors.
Websites rarely need only one thing done to them. For Fort Lauderdale businesses I also take on website redesign in Fort Lauderdale and business websites in Fort Lauderdale, and just up the road I cover website speed in Miami and website speed in West Palm Beach.
Fort Lauderdale marine and hospitality sites are almost always slow for the same reason: photography. Hundreds of full-resolution images per listing, uploaded straight from a camera, served at full size to a phone. The fix is rarely a redesign — it is modern formats, correct sizing, and loading images as they are needed rather than all at once, which routinely cuts page weight by most of itself without changing how a single page looks.
A few of the sites behind this service. Live links where the client allows it.

Developed a custom Laravel-powered backend with a fully bespoke cart and product system. Optimized for performance, scalability, and user-friendly e-commerce experiences.

Managed full-stack development of a high-traffic WordPress blog with a custom JavaScript-based cart system. Enhanced usability, performance, and editor workflows with custom themes, plugins, and integrations.

Redesigned and optimized a WooCommerce-powered WordPress site for a bicycle shop in Switzerland. Improved responsiveness, modernized styling, and streamlined the shopping experience for better conversions.
A custom Laravel cart and checkout that stayed fast for more than 100,000 visitors a day, promotions included.
Four steps and no surprises: you approve the scope before work starts and the site before it launches.
A short call or email exchange about your goals, your customers and what is not working today. Free, with no commitment.
A written scope, timeline and fixed price, so you know exactly what you are getting before anything starts.
The work happens on a staging site you can open at any time, with plain-language updates at agreed checkpoints.
Testing, a launch in a low-traffic window, documentation and a handoff session, then support while your team settles in.
Yes. Large galleries are a delivery problem, not a reason to cut the photos. Images are resized to the sizes actually used, served in modern formats, and loaded as the visitor scrolls, so a page with fifty photos can still load in about a second.
When it helps, yes. Most Fort Lauderdale projects run remotely by video call and email, and I can come over for a kickoff or a launch review. Site visits for photography or a yard walkthrough can be arranged as part of the project.
Core Web Vitals are a ranking signal, so it helps, but honestly the bigger win is usually conversion. The same number of Fort Lauderdale visitors arrive and more of them stay long enough to call.
Often not, and the audit will say so. If the site looks right and simply performs badly, speed work is a fraction of the cost of a rebuild. If the structure itself is the problem, I will tell you that rather than sell you the cheaper job twice.
The audit takes a few days. Most fixes land within one to two weeks. Field data in Search Console lags about four weeks behind the work, so the final numbers arrive after the invoice does.
I work with businesses across Florida, on both coasts. Pick your city for details specific to your area.
Tell me what you need. You’ll get a fixed quote, a timeline, and a clear next step within one business day.
Send me your current website address and what is not working for you. I will reply within one business day with a clear scope, timeline, and price, or tell you if I am not the right fit.