Website guides: straight answers before you hire anyone.

Contentful to WordPress Migration: A Step-by-Step Checklist

5 min read · Updated October 27, 2026

Moving from Contentful to WordPress is less about copying content and more about translating a content model. This is the checklist I use, refined on a current contract migrating a government agency’s site on a tight schedule, written for teams who want to know what the work involves before they start.

• 01When moving to WordPress makes sense
• 02Step 1: Map the content model
• 03Step 2: Inventory every URL and entry
• 04Step 3: Export content and assets
• 05Step 4: Transform and import

How to Redesign a Website Without Losing Google Rankings

5 min read · Updated October 27, 2026

A redesign should make a site faster and easier to use, but done carelessly it can erase years of search visibility in a week. Rankings rarely drop because of the new design itself. They drop because of what gets lost along the way. Here is how to keep it.

• 01Why rankings drop after a redesign
• 02Step 1: Benchmark before you touch anything
• 03Step 2: Keep URLs, or map every redirect
• 04Step 3: Preserve what ranks
• 05Step 4: Build on staging, safely

What Does a Small Business Website Cost? What Sets the Price

5 min read · Updated October 27, 2026

Ask five developers what a website costs and you will get five very different numbers, because “website” covers everything from a one-page brochure to a store with thousands of products. Instead of a price list, this guide explains what actually moves the price, so you can compare quotes fairly and ask for the right one.

• 01Scope: how many pages, and what each one does
• 02Content: who writes it and who supplies the photos
• 03Design: template or custom
• 04Features: what the site has to do
• 05Migrating an existing site

What a Website Is Actually Worth to a Local Business

9 min read · Updated October 27, 2026

Most advice about business websites skips the only question that matters: does it bring in more work than it costs? That depends on things you can measure — how many people find you, how many of them get in touch, and what a job is worth to you. This guide walks through that arithmetic with your own numbers, and is honest about when a website is not the problem.

• 01A website does not make money. Leads do.
• 02Visibility: being there at the moment of need
• 03What one lead is worth to you
• 04The leaks: where visitors who wanted to hire you give up
• 05Credibility is part of the product

WooCommerce vs Shopify: Which One Should Your Store Run On?

7 min read · Updated October 30, 2026

Both platforms will take money from a customer, so the comparison is rarely about features. It is about what the store costs you in three years, how much of it you actually own, and whether your catalogue fits the way the platform thinks about products. This guide walks through the decisions that are expensive to reverse.

• 01The difference that actually matters
• 02Cost over three years, not three months
• 03Who owns the store
• 04Whether your catalogue fits
• 05Payments and the fee that gets overlooked

A WordPress Maintenance Checklist That Prevents Real Outages

7 min read · Updated October 30, 2026

Most WordPress sites are not hacked by anyone interesting. They break because a plugin was abandoned two years ago, or a form stopped delivering and nobody noticed for a month. This is the checklist that catches those, in the order the work actually happens.

• 01What actually breaks a WordPress site
• 02Updates: staged, tested, then shipped
• 03Backups you have actually restored
• 04Monitoring: uptime, and the forms
• 05The plugin audit nobody wants to do

Why Is My Website Slow? How to Find the Real Cause

7 min read · Updated October 30, 2026

Almost every slow website is slow for two or three specific reasons, and almost nobody knows which ones. The usual response is to buy a caching plugin and hope. This guide is the diagnostic order instead: measure the right thing, read the result, then fix the cause rather than the symptom.

• 01Measure before you change anything
• 02Core Web Vitals, in plain language
• 03Images: the usual culprit
• 04Scripts, tags, and the tracking nobody audited
• 05Hosting, caching, and the first byte

Website or Web Application? How to Tell What You Actually Need

8 min read · Updated October 30, 2026

People ask for a website and describe an application, or ask for an application and describe a website with a login. The distinction is not academic: it decides the budget, the timeline, and whether you are signing up for something that needs looking after for as long as you use it. Here is how to tell which one you are describing.

• 01The difference in one sentence
• 02The signs you have outgrown a website
• 03Buy before you build
• 04What an application costs, and why it is different
• 05Accounts, roles, and payments

How to Build a SaaS Product: What to Decide Before You Write Code

9 min read · Updated October 30, 2026

Building software for your own business and building software other people pay a monthly fee for are different jobs, and the second one is mostly decisions rather than code. A handful of them are expensive to change later. This guide is those decisions, in the order they come up.

• 01What makes it SaaS rather than an internal tool
• 02Validate it before you build it
• 03What goes in the first release
• 04Multi-tenancy: the decision you cannot defer
• 05Accounts, roles, and invitations